Waterhouse Brands
A new website for a growing branding agency.
Waterhouse Brands knows how to help their biotech clients connect with investors and employees through meaningful communication strategies. As a frequent collaborator I was happy to join Waterhouse in redesigning their new website.
Overview
After adopting an elegant new logo and visual identity, the team at Waterhouse needed a web experience to match. The new website needed to focus on telling the story of the growing agency, while serving as a new business hub.
Business Goals
Create a website to serve as a first and/or second impression to potential clients, while connecting client to relevant work and thinking.
User Needs
Understand the relevancy and breadth of industry experience the Waterhouse team brings to the table in the space of Bio-Tech.
Usability Analysis
During the discovery phase of the project, I conducted a detailed analysis of the current site, to ensure the team rallied around opportunities to improve the new version.
Content Map
As with all my website projects, I started by creating a simple site map with a breakdown of the different content pieces on each page. This allowed the folks at Waterhouse to begin writing towards the identified areas while offering guidance on the site’s wireframes.
Detailed Wireframes
Building from the content map, I created detailed wireframes to help further clarify content needs and an overall approach to messaging. The wireframes supported word count ranges and a corresponding copy doc to help keep everyone aligned.
A simple and elegant design
Building off of Waterhouse’s new identity and bold color palette, I created full color design mockups for desktop and mobile. The resulting file was marked up and delivered to development, with additional QA and refinement along the way.
