Keurig Coffee
Creating a sales tool for diagnosing the perfect brewing solution.
Keurig Coffee is ubiquitous in office break rooms, but did you ever consider how those machines and smart coffee pods arrived there?
Overview
Keurig offers a variety of brewing options and coffee selections to suit every office. The leader in single-serve brewing sought to provide their sales teams with an intuitive tool to quickly calculate the best option for every business.
Business Goals
Provide Keurig Sales Representatives with an intuitive, mobile tool for onsite sales recommendations.
User Needs
A typical sales meeting may last just a few moments. A quick, consistent option needed to prioritize usability.
Technical Considerations
To support sales professionals that may be using their own devices, a web-based application was needed.
A (seemingly) simple experience.
The resulting experience leveraged simple guided workflows to help recommend both brewers and coffee assortments to Keurig customers. Easy overrides supported a truly customizable experience. Built-in marketing content panels allowed sales reps to tailor their talking points to a customers concerns.
Userflows
Userflows helped to clarify the logic behind each workflow - powering spreadsheets to ensure that every solution matched Keurig’s recommendations.
Wireframes
The entire experience was first worked out in wireframes, allowing business stakeholders to better grasp the intended functionality. Once complete, the wireframes helped identify the UI needs.
Brewer Selection
Most solutions consisted of a combination of several Keurig brewers to ensure breakrooms of all sizes where outfitted with the right equipment. The UI needed to be clean enough for sales reps to quickly “work up” different solutions while still allowing comparison details to be summoned as needed.
Fun workflows, with room for complexity
I helped Keurig boil down their sales process into a series of simple questions - ensuring that each question was capable of having a simple answer. Company information was shown at the bottom of each panel, allowing sales reps to open additional talking points as the conversation progressed.
A strategy for content
Throughout the experience, sales reps could open additional informational panels to reveal important details on Keurig’s sustainability practices, coffee selection process, and more. Each panel was uniquely designed around the information contained within.
Responsive to all sizes
While Keurig supplies their sales reps with tablets, it was important to consider users who may visit on their personal mobile devices. The entire experience was built around flexibility and responsive layouts, to ensure all sizes looked and worked great.
